An invitation to understand why we create clothing.
In a world facing mounting environmental challenges, where the impact of the fashion industry is stark and undeniable, we found ourselves at a crossroads.
As a brand rooted in consciousness, purpose, and sustainability, we were hesitant. The last thing we wanted was to add to the noise, to create for the sake of creation, or to lose sight of what matters most. We wondered if launching Aethos Wear might clash with our values - or dilute our vision we’ve worked so hard to build.
At the same time, we looked around and saw a hospitality landscape becoming increasingly homogenous - where hotels and their brand identity is often reduced to a set of polished, predictable touchpoints. The growth of bland, copy-paste hotel chains has made the experience of travel feel monotonous, disconnected from place and meaning.
Aethos is a challenge to that sameness. Aethos offers a lifestyle. With every one of our hotels being built with a distinct identity, a unique vision rooted in the local culture, people, and spirit of its surroundings. Aethos Wear is an extension of that philosophy - an embodiment of our lifestyle, our spaces, and the community we’re creating. Extending the brand beyond hospitality and creating a lifestyle.
Our collections are tied to a specific destination, telling the story of each aethos destination. Just as we curate our interiors, culinary concepts, and cultural programs with intention, our clothing reflects the soul of each location.
To stay aligned with our values, we chose to create slowly. Each piece is made-to-order to reduce waste and encourage conscious consumption. We partner only with responsible producers who share our commitment to ethical, social, and environmental integrity.
Our garment suppliers and producers are certified with the following sustainability certificates.
The Global Organic Textile Standard (GOTS) is the leading international standard for organic cotton. It ensures environmentally and socially responsible practices, from seed to final product. All GOTS-certified items are individually labeled
The Global Recycled Standard (GRS) is the leading certification for recycled textiles, covering the full supply chain with strict environmental and social criteria. All our recycled cotton, polyester, and nylon are GRS certified. See page 35 for details.
This certification ensures our products are free from harmful substances and comply with EU REACH regulations, protecting both health and the environment.
Products are 100% vegan and cruelty-free, with no animal testing or ingredients of animal origin.
Fair Wear Foundation is an independent organization that works to improve labor conditions in garment factories through audits, collaboration, and accountability across the apparel industry.
Textile Exchange is a global non-profit organization that works closely with its members to drive industry transformation in preferred fibers, integrity and standards, and responsible supply networks.
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